Growth Hacking with Digital Marketing (Version 7.4)
What you'll learn
- Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
- Track, analyze, and leverage traffic and product usage data using Google Analytics.
- Design customer action funnels and calculate per-user LTV / CAC.
- Tell better stories and write marketing content to improve conversion rates.
- Grow social media audiences using bots and organic techniques.
- Segment email lists and automate email marketing communications.
- Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don't need to be experts in these areas, but the course does not include "101" type introductory lectures on these web technologies.
Become a certified growth hacker! Join a network of more than 35,000 alumni and teams from top firms, like PayPal®, IBM®, Accenture®, and others in the world's bestselling growth hacking course!
Version 7.4.2: Fresh as of January 2022
Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!
You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!
Introducing…The Digital Marketing Toolkit for the Connected Economy
Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can:
Compete head-to-head with even the biggest firms in Silicon Valley
Build your business with secrets unknown to most entrepreneurs
Qualify for more prestigious and higher-paying digital marketing jobs
Improve your outcomes with content marketing, social media, and SEO
Discover the real potential of email marketing, viral marketing and public relations
Lead digital marketing teams to massive increases in conversion rates
Multiply your results with growth hacking applied across numerous channels
The demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver’s seat with the most relevant, most effective information available.
And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You’ll also enjoy the beautifully animated learning modules, developed by Eazl’s own animation team.
Growth Hacking – The Secret Key to Digital Marketing Mastery
Ready to get feedback quicker – and make changes faster – to supercharge your digital marketing results? You’ve got all the strategies you need in this growth hacking course.
In the first part of the course, you’ll gain essential “big picture” skills, including developing your customer personas, interviewing your target markets, and analyzing your “buyer center” (i.e. the individuals in your target market with the most purchasing power).
Next, you’ll learn how to analyze your results. With any growth hacking effort, you always want to know what’s working, where it’s working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics.
Lastly, you’ll discover highly effective tools to bring boatloads of new customers – ones with money to spend – into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).
Develop a User-Centric Approach to Digital Marketing
You’ll start by learning what growth hacking is and then move on to building your digital analytics skills. We'll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you'll learn how to develop marketing personas and user segments--using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you'll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step... from awareness to revenue to referrals.
In the second half of the course, you’ll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it’s a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info!
Then you’ll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that’s designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You’ll also develop the ability to use email platforms to manage your subscriber lists.
In the later parts of the course, you'll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)--two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the "top of your funnel" on-demand.
Also, this is version 7 of this course! That's right--the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you'll see that it gets better and better--and you only have to enroll once to get lifetime access... including all the future upgrades!
Since giving you the most possible value is so important to us, Eazl is offering this course with our 30-day guarantee. If you’re not totally wowed by the content, feel free to ask for a refund. We will give you one immediately, no questions asked. Sound good?
Content Upgrade Journal (Upgrade notes prior to version 3 omitted due to length restrictions)
Version 3 Release Notes:
Woohoo Growth Hacking 3 is here and the course is better than ever. Using feedback from the Eazl lead users crew, the Udemy learning team, and other student feedback, we've made a whole host of upgrades! The course is now more project-based, so you'll be able to use sections as you need them to achieve outcomes related to your growth objectives. We've also trimmed out some of the more outdated exercises and SideBYSides and replaced them with fresh content. As a part of this upgrade, there are all new intros in the course and it has been totally re-structured. You also have access to a brand new interview with Peter van Sabben that was recorded in Amsterdam in the Winter of 2015. Peter is one of Europe's leading growth hackers and the co-founder of Growth Tribe, the first ever growth hacking program sponsored by a university (the University of Amsterdam) and backed by Facebook.
What's new in version 4.0?:
Growth Hacking 4 includes tons of new content, including content related to the application of bots to social media, Google 360, and a lot more. We've also streamlined the learning experience by de-escalating some modules from previous course versions. To see a full content upgrade journal, see the final lecture of the course.
Growth Hacking 4.1 migrates course document support from Dropbox to Google Documents. Students in the course should not experience any learning disruption from Dropbox's recent hosting infrastructure change!
Released November 2017: What's new in version 5.0?
Where to begin? This learning experience has just received the most MASSIVE upgrade in Eazl history!
You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!
All new hands-on practicums by former Googler and European growth hacking leader Maja Voje that takes you all the way from developing personas, using the Growth Marketing Canvas to generate growth hacking ideas, launching a landing page with Leadpages, setting up tracking with Google Tag Manager, Hotjar, and the Facebook Pixel, analyzing traffic to the page, optimizing it, watching user recordings, and moving into retention cohorts, user analytics, installing third-party tools on the page, and optimizing the funnel. It's AWESOME.
All new side by sides updated for the all new Google Analytics interface, Facebook's newest changes, new Mailchimp workflows, and more.
TONS of brand new animated modules. Growth Hacking has become an increasingly cohesive community and best practices are starting to solidify around the ecosystem. More than 80 lectures... 80 lectures! were upgraded as part of this update.
An all new study guide that's hosted on the cloud and give you links to tons of online spreadsheets built to support this course, guides, and references. It also includes the world's first Growth Hacking dictionary so that you can stay up-to-date with the language used by growth hackers.
A new suite of interviews all included as part of the 2018 upgrade plus full-length versions of the interviews accessible on the Eazl YouTube channel. We wanted you to have a streamlined learning experience, so none of the interviews are over 10 minutes in length during your experience in the course.
Released February 2018: What's new in version 5.2?
In version 5.2 we've added Assignments throughout your learning experience. This is a brand new Udemy feature released in beta mode that enables your Eazl instruction team to blend videos with questions and images. We've heard from many of you that you would love even more hands-on activities, so we answered with 8 new hands-on Assignments in version 5.2 of the course!
Released November 2018: What's new in version 6?
Overview: Hello Eazl Growth Hackers! This year, the course content upgrades are heavily focused on working with on-site user psychology. As the digital world becomes more common in our lives, it's becoming increasingly important to create a sense of scarcity, to provide social proof, and to move towards personalized digital experiences so that we can retain our users. This is also important because the cost of acquiring customers in the digital space is rising quickly. Below, you'll find some specific areas we upgraded in this huge update!
Growth hack with Google. This year, you'll be learning how to growth hack using actual data from the Google Merchandise Store. We've re-engineered your learning experience to include the use of this popular e-commerce storefront so that when you learn a concept you can see examples of it applied to a big, real-life digital business.
Work with Awesome Practitioners. This year we are so pleased to introduce you to a third co-instructor. In addition to learning with Eazl Growth Strategist In-residence Maja Voje and with Eazl co-founder Davis Jones, you'll also be learning hands-on training with Jure Knehtl--an e-commerce advertising expert who has sold more than $30m worth of products online. Our goal is for you to learn important concepts, meet experts in the field, see these concepts in action, then use the new skills you have. Which leads us to...
Brand New Assignments. You all are awesome! We were so impressed with your response to the 2018 (Version 5) assignments that we've made the Growth Hacking assignments in this course even better. In the 2019 (Version 6) Eazl Growth Hacking course, you'll be moving into the role of the Head of Growth for the Google Merch Store. You'll be creating custom segments, looking into data for insights, and launching practice growth experiments for the Google Merch Store.
Multiple New Expert Interviews. Maja recruited two fantastic new experts to include in your Growth Hacking learning experience. You'll be learning design thinking from Alan Faljic, a former business designer with IDEO, and referral marketing with Savvas Zortikis from ViralLoops. As always, these experts will now be part of your growth hacker network.
Automated Learning with Dynamic Creative. Davis Jones has developed an extensive Practicum for you related to using Facebook's new Dynamic Creative feature as a way of automating your progress towards language/market fit with an audience. You'll learn what this is and how to take advantage of it!
You'll also find so much more new stuff inside the course!
Released November 2018: What's new in version 6.1?
We've just done a massive upgrade to the Version 6 Eazl Growth Hacking Course study guide! Now your study guide has bookmarks that enable you to navigate to the relevant parts of the course study guide based on whatever growth hacking skill you're applying at any given moment. Make sure to check out the new Version 6 study guide!
Released November 2018: What's new in version 6.2?
We noticed that some students are here to learn how to setup their digital marketing system (for example, setting up Google Analytics, the Facebook Pixel, Hotjar, etc.) and that others are here for different reasons. So, we've launched the Accelerated Learning Pathways initiative. Early on in your learning experience, you'll find two "learning pathways" that offer you a guided sequence of course lectures and tutorials to help you achieve what you came here to do faster. We hope you like the upgrade!
January 2019 6.2.1 Upgrade: We've added a new interview with Joey Ayoola from the Growth Revolution agency in Belgium. He has an alternative method and tool to use to develop personas. You can find the interview with him and a link to the free tool in the study guide!
February 2019 6.2.2 Upgrade: Maja's newly-added interview with Jakob Marovt is now one of our favorites. In it, they discuss coding for growth hacking, how to get the most from your website traffic, and how to get new products to rank on Product Hunt.
Released November 2019: What's new in version 7?
When you complete 100% of this course you'll have the opportunity to request your own personalized, hosted, and verifiable 2020 Growth Hacking certificate. You'll get a brand new, cool-looking design that's perfect for sharing on your LinkedIn® profile and personal websites and for linking on your resumé.
You'll meet some brand new experts this year, like:
Gabe Villamizar, the author of LinkedIn's official Social Selling with LinkedIn® online course. He'll help you understand how to leverage social networks and LinkedIn Sales Navigator® to sell high-value B2B offerings.
Katie Espinoza, the Head of Operations at Rebrandly®. Katie will teach you about link management and link branding. There are amazing new capabilities in this area!
Matthew Guay, formerly the lead content marketer for Zapier®. Matt will help you lean how to use online tools to chart a pathway that enables you to rank for competitive keywords if you decide to focus on acquisition through SEO.
Pedro Clivati, the Head of Growth at GrowthHackers dot com. Pedro has loads of experience helping enterprise teams implement growth hacking programs. He'll share some very useful tips on starting your growth hacking program.
You'll also get fresh interviews with two experts who many of you have "met" in the online course before: Jure Knehtl (one of Europe's top Facebook Ads experts) and Stella Korošec (a very successful brand manager, product developer, and social media marketeer).
You'll get fresh Practicums from Maja Voje, Eazl's Growth Hacker in Residence, and also an extensive tutorial on the use of Google Data Studio--an easy-to-use tool for turning your analytics into dashboards and sharing them with other people.
There are a suite of new Assignments that will enable you to put your learning into practice.
Finally, you'll get all new introduction and overview lectures from your host, Davis Jones, which help improve the flow and effectiveness of your online learning experience.
If you've earned your Eazl Growth Hacking certificate for previous versions of this course, you'll want to complete all the new lectures and complete all of the new assignments. After you do that, you'll be eligible to request your custom Growth Hacking 7 (2020) certificate from Eazl.
Enjoy Growth Hacking 7!
Released December 2019: What's new in version 7.1?
Your course now features custom-developed captions from start to finish! So, if English isn't your first language, or it would help you to see how some of the more technical concepts in this course are written, you can use these captions by clicking the little CC button in the bottom-right-hand corner of your Udemy course video player.
Released May 2020: What's new in version 7.2?
With the help of the AMAZING Eazl Growth Hacking community of students, we've audited the course, found a group of dead related to the tooling you learn in the course, and updated the links as needed. Special thanks to Tanya McTavish (Head of Marketing at Uxpressia) and Maja for contributions to this effort!
Released November 2020: What's new in version 7.3?
Sean Ellis, the original growth hacker, has joined the Eazl Growth Hacking Masterclass as a featured expert! Sean coined the term "Growth Hacking", has written Hacking Growth, a best selling book on the topic, and has personally led growth for 5 companies that grew to $1bn+ valuations. Wow! Sean's thoughts on growth hacking will be in your learning experience both early in the course, and in the new section on launching a career in growth hacking.
Roberto Ortega, a member of Google's digital marketing team, has also joined the Eazl Growth Hacking Masterclass as a featured expert. Roberto will be your Google Analytics trainer. His teachings are featured for you in the Google Analytics / web analytics section of your course, and also in the section where you learn about paid advertising, attribution, and analytics.
There's an entire new section in your course on the topic of careers in growth hacking. In it, Maja Voje and four niche-specific experts (Wes Bush, Chris Out, Jeremy Epperson, and Sean Ellis) will give you some insights regarding different growth hacking niches (product-led growth, conversion rate optimization or CRO, and personal branding / consulting).
You'll now be able to learn from 2+ years of Maja's experiments marketing herself on LinkedIn®. In this update, there is content specifically targeting your ability to generate reach and leads on Linkedin®. This content will be especially helpful for consultants and people selling B2B solutions!
Your assignments have been upgraded! Now, there are 4 new assignments, including one that integrates Hotjar™, the web's leading user behavior analysis tool, into your learning experience.
Much of the content that centers around Facebook for Business has been upgraded. Facebook's ad team is consistently changing the UI / UX of their platform, and we're working hard to keep up with it so that your learning experience aligns with what you'll see on your own screen!
Enjoy this BIG update to your Growth Hacking course!
Released October 2021: What's new in version 7.4?
Roberto from Google's digital marketing team is back to give you a crash course on Google Analytics 4. GA 4 is a major shift in digital analytics, and it will define how many analytics platforms and integrations operate going forward. It's important you know how to use the new framework!
We've removed a lot of legacy content related to Facebook for Business and Facebook Advertising. In a related note, we've added lots of content around the impacts of iOS 15 and GDPR--how data privacy frameworks are impacting digital marketing engines and business models. One of the major pieces of content that's new with version 7.4 is an extensive interview with Jack Paxton, the owner of a digital agency that has spent over $200m on Facebook ads. Jack shares how the new privacy era is impacting their efforts and suggests some paths forward.
We've added content around "Need Narratives"--a way of iteratively prototyping your brand's messaging before deploying a bunch of content or designing email marketing systems. Much of this thinking comes from Shelby Stephens at GrowthMatch, a popular marketing platform based in Austin, TX.
Maja has brought three new case studies into the course that will enable you to see what you're learning applied to real-world businesses.
We've extensively upgraded the SEO content in this course in this upgrade, in part because much of the Facebook-era traffic acquisition strategies aren't as effective anymore. As a part of this initiative, you'll see an interview with Dave Shanley from Content Camel who will take you through how SEO works at a professional level.
We've added more content on Top-of-the-Funnel (TOFU) marketing. For example, there's a new interview with Bob Green, a services marketer, on using paid leads and lead qualification systems.
We hope you enjoy this major upgrade!
Released November 2021: What's new in version 7.4.1?
We've added more examples of businesses using personas. In this case, we've added a document from Yahoo!® that shows how they researched, then defined, the personas associated with their Hotjobs business line. You can find this resource in the Personas section of the course.
Release January 2022: What's new in version 7.4.2?
In this upgrade, we've added professionally-developed English-language subtitles for all the new lectures and interviews that were a part of the recent upgrade.
Who this course is for:
- The course is ideal for people looking to grow an existing organization's user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.
Davis Jones is the Chief Learning Officer for Eazl, a business school whose courseware is used by organizations like Tesla®, Harvard, the World Bank, and Lyft® and more than 250,000 students worldwide. Mr. Jones also participated in the Harvard University Graduate School of Education Leaders of Learning program in 2018.
Mr. Jones began his career in digital education following the publication of Career Hacking in 2014. Today, it is the best-selling career management course in the history of the Internet and is integrated into undergraduate and graduate-level programs at the University of San Francisco, EDHEC Business School, Sonoma State University, and other colleges and universities in the US and abroad. Following the publication of Career Hacking™, Mr. Jones negotiated commissions for Eazl to produce courseware on digital marketing, digital customer service, and multiple other business topics. Today, this courseware is used by organizations in both the private (e.g. Tesla®, PayPal®) and public (e.g. the World Bank) sectors.
Mr. Jones earned undergraduate (economics) and graduate (MBA) degrees from traditional universities. He is also a committed lifelong learner. In addition to his participation in the Harvard Graduate School of Education Leaders of Learning program, Mr. Jones has earned credentials from New York Museum of Modern Art® (Teaching with Themes), Udemy® (Trademark Law), and independent learning organizations (Yes I’m a Designer™ / Adobe Illustrator®).
Since launching in 2013, Eazl courseware has received more than 20,000 5-star reviews. Today, Eazl courseware helps teams at Tesla®, PayPal®, Lyft®, Apple®, Adidas®, Harvard, the World Bank, and many other leading organizations make faster progress on their goals.
Zero PowerPoint policy: You will never see a PowerPoint presentation in an Eazl course. Instead, you'll find fun, interactive courseware featuring animated content created by tasteful designers (not an automated doodle drawing program), interviews with practitioners in the field, exercises that give you a chance to apply what you're learning in real time, and other interesting educational modalities.
Cutting-edge learning science: Our goal is to enable you to learn as much as possible as quickly as possible--and to remember what you've learned. So, we've partnered with learning scientists to leverage digital teaching practices that help us help you learn, and retain, information quickly.
Resources to take with you: Your learning experiences with Eazl includes many cloud-hosted resources that you can access on any device at any time. For example, maybe you used a template in one of your Eazl courses... that template will be available to you in the cloud at any time! So, next time you're at work and you need to get something done fast, your Eazl resources are right there with you.
Debt-free education for all: You will not go into debt learning with Eazl. We strive to provide you with cutting-edge, world-class courseware that's so affordable that you don't have to think twice about taking the next step towards your professional goals by learning with us.
Thanks for learning with us!
Maja Voje is a globally recognized growth advisor and practitioner. She has built her career in leading technology companies such as Google and Rocket Internet. As a lecturer, she participates in one of the best-selling online courses at the Udemy online classroom, which has already been taken by more than 50,000 international students. She is also the head of Growth University, the world’s largest community of growth hackers (half a million members) at GrowthHackers. As an external consultant, she has helped develop growth strategies for more than 200 American, German, Austrian, Swedish, Belgian, and Slovenian companies operating in international markets. In her career, she has helped several companies invest up to 10-25 million. She studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade.
Thanks a million for choosing the course. I took it in 2015 and firmly believe it was a game-changer for me. You can definitely achieve your learning goals by going through the course content and being actively engaged in Eazl community.
Have a wonderful learning experience and you are welcome to connect with me on LinkedIn.
Best wishes & Cheers from Europe